Marketing leverages media extensively, but it’s not just about media.
We often focus on creating great graphics, a nice logo, brand colors, videos for ads, banners, and flyers, and we think that’s all that marketing entails. There’s a difference. These are all marketing efforts, but it requires more than just media in this sense:
Doing them with intent.
How can we design something for share? A poster or flyer that triggers hooks the reader and makes him get his friend to see it? A website that enables more connections?
That’s intent.
And marketing goes beyond media. Into the products also.
You could design a hotel experience that makes the customer invite their friends or bring their family along in their next visit.
What happened to the first fax machine and the second one? They worked best if everyone else had a fax machine.
Social media accounts like Facebook was designed to make the user feel more prestigious or successful if they have more followers on their profile. Making it very automatic for people to share the idea.
Does your customer feel compelled to share or talk about your product with someone?
Give your customers something to talk about.
